How far would you go for a pair of your favorite sneakers? Under our noses sneaker culture is on the rise among fans and bloggers. Laced Up is a film that documents sneaker collectors and various aspects of sneaker culture. It is not just something that isolated to the United States, but is a worldwide phenomenon. The film immediately begins with letting the audience know that the sneaker game is changing rapidly. With the influx of women whom have not only…

Fashion On Film is Sacramento’s most premiere event. Happens every year in February. Ther was a panel of some of Sacramento’s most influential fashionista’s discussing fashion, film, and why the two are so important to the city’s fashion culture. This is a merging of filmmakers, models, designers, make-up artist brings them all together for a documentary film that screens at the event.

We meet Christie, who specializes in head-dresses. Her next show, as she quotes it,…

2,00 new films!

1,000 production companies!

400 distributors!

Here is a brief video overview of AFM 2015. If you have an actual film product to sell, this is the best place to do it. Stay tuned for more, exclusive CFF coverage of AFM 2015 in coming weeks! As we did in years past, the California Film Foundation will keep you…

We’re taking our vendor contacts spreadsheet and turning it into an online gear-rental database — GearGator! GearGator makes it easy for anyone, anywhere in the world to find gear for rent, book support crew or rent their gear to others. You’ll get connected withprospective gear-renters simply by registering and adding your gear. 



When you get a chance, add your gear to the database by clicking on “Create a listing” on the home page. We made it Super Quick to add all…

By Martin Anaya

So this past weekend some friends and I put on a major Telethon fundraiser for a TV station. Now when I say TV alot of people in related industries kind of snicker. Especially when I ad the words "local" or "community".

It seems some of our Hollywood "film" friends just think they are, well, let's be honest, above all that. But here is…

By Ed Fletcher 

There was a time in the not too distant past where I would have been happy to sell my screenplay “Pink” for a reasonable price and crossed my fingers in hopes the studio would actually make the movie.

Those days are now gone. After attending American Film Market in Santa Monica this November, I’m convinced that I want to be part of the critical decision making process that takes the…

In this business, corporate videos are a large staple and continuing source of revenue for most video production companies. In most of these corporate/industrial videos there is a reliance on what we call “talking heads.” Interviews are exceedingly common but the problem is that…

Casting for a teen boy,

ethnic preferred, 13-14 yrs old that has theater experience for a paying bike safety video.

Shoots in Sacramento 9/5 & 6.

For those interested, please email headshot and resume to:

forciercasting@gmail.com

By Ed Fletcher screenwriter/producer

I suppose the biggest difference between screenwriters and producers is the ability to ask people for favors and money.

I'm not afraid of the ask when it's my project and I'm passionate about it.

That's why"Dance Step of Death" is a produced short and…

This was definitely a banner year for new cameras at NAB. The continuing evolution of computer as camera had brought another manufacturer into the mix – AJA. It has also meant that Blackmagic has continued to expand their line with the much talked about Ursa, which is a large, heavy and also diametrically opposed system to anything they’ve yet put out – except for the…

Hey everyone!

My name is Jeff Fong, and I'm in the finals to get onto a new show called, The Reel Deal. I'm the only director from Sacramento, and I'm also the only Asian American in the running. I have to get votes to get onto the show, and I definitely could use the support from anyone!

You can check out my auditions, my prior work, etc. here: http://thereeldeal.tv/jeff-fong/

To vote, just click "Register to Vote,"…

Just finished up uploading some pictures and video's reg my screenplays and iphone apps! Looking for collaborations for  bringing my screenplays to the big screen. If you have advice or are interested in assisting a local artist please contact me. Look foreward in meeting all of you in the future and continued dreams and success!

Sincerely,

Richard Howe

The Demise of TV…Not again?

by Martin Anaya

Ok, I have a little confession for you. I am really tired of people talking about the demise of Cable television; how it is going on the trash heap of history along with the Walkman and laser discs. All this talk of Cable and broadcast TV going “bye bye” is beginning to get a bit ridiculous. I mean, haven’t we heard all this stuff before?

Look, in the 1950s, when television came on strong, the Movie industry went…

Just stopping by to let you know that the Award Winning Documentary (Winner of the 2013 Outstanding Documentary at the 2013 Sacramento International Film Festival) is now available on Hulu! So make sure to check it out as it's free!

http://www.hulu.com/watch/588486

Or for more information, trailer or purchase of DVD/BluRay check out our own website at:…

So as we discuss what will really help local film making everybody has a take. Some will tell you that the most important thing is getting better state film incentives or getting a meeting with the state film commissioner, a Hollywood executive, the mayor or some other messianic figure who'll deliver us from our film netherworldlyness into a a film-Utopia created, constructed and delivered conveniently to our own porch, like some kind of amazing and delectable piping hot pizza from my…

What's cool about the EPIC Camera: 



The EPIC Camera is a hugely evolutionary and perhaps revolutionary step in the digital cinema camera world. RED took the best things about their original camera - put the specs on steroids - and the body on a diet - and kept it at a very reasonable price. For a base price of around $30K without a lens you can be up and shooting (although pretty stripped down). The camera is beautifully small, expandable and elegant. Now to the big…

Hello from Film Antics (Best Comedy for 'Stare Straight Crew' at Sac 48hr International FF)...this is Juan Sotelo, managing partner and screenwriter. 

We are a small independent production company that realizes in order for us to grow, we must have efficient and effective scalable operational processes.  I know, I hate this part of the film-making process too.  But, in order to act like you're big, you have to take advantage…