The consumers' characteristics analysed were: i) wine consumption and purchasing habits, ii) subjective wine knowledge, using the scale of Flynn and Goldsmith (1999), iii) objective wine knowledge, 1.1 The USA's three-tiered wine distribution system 21 1.2 Australia's Marketing Strategy and Wine Australia market programmes (2007) 25 1.3 How not to plan for a new winery 29 2.1 From food miles to wine miles 41 2.2 The EU wine sector 47 2.3 Stimulating a new market: the case of China 59 2.4 Wine X: wine, food and an intelligent sense of knowledge, subjective knowledge and familiarity) were measured in this study. Research Hypotheses Based on a review of previous product knowledge literature, the following six hypotheses were developed: H1 The level of objective wine knowledge is positively associated with the level of subjective wine knowledge. Actual wine knowledge was found to be higher amongst Australian consumers than those from the other nations. Objective knowledge was also found to have significant relationships with gender, education and store choice. Research implications- The findings suggest practical implications for wine producers and Wine 101 In This Chapter What wine is Million-dollar words like fermentation and sulfites What red wine has that white wine doesn't Why color matters Differences between table wine, sparkling wine, and fortified wine W e know plenty of people who enjoy drinking wine but don't know much about it. (Been there, done that ourselves.) Wine 101 by VinePair is the best free, easy way to learn about wine. We'll teach you about buying and tasting wine, and everything in between. Read Now! The Wine, Beer, and Spirits Handbook design offers a simple method of learn-ing wine based on grape varietal rather than on region. The grape information knowledge. An instructor using the text as an introductory course in wine can use the basic level lessons and exams. An instructor teaching a more advanced class Body: The apparent weight of a wine in your mouth (light, medium, or full) Crisp: A wine with refreshing acidity. Dry: Not sweet. Finish: The impression a wine leaves as you swallow it. Flavor intensity: How strong or weak a wine's flavors are. Fruity: A wine whose aromas and flavors suggest fruit; doesn't imply sweetness. Wine is an alcoholic drink produced with the fermented juice of grapes. Technically, any fruit is capable of being used for wine. This fruit includes apples, cranberries, plums, and other various fruits. If you are looking for your standard drinking wine, you should go with one that is made of grapes. Step 1: Basic Wine Traits First things first, what is wine? In Wine Folly, The Essential Guide to Wine, wine is described as an alcoholic beverage made with fermented grapes. Technically, wine can be made with any fruit, but most wines are made with a species of grape called Vitis Vinifera. Wine cheat sheet, food pairings - the basics We're not talking ten course tasting menus here, just the basics. What to order with: Sweet food - a wine with as much sugar. Sweetness in food decreases the taste of fruitiness and sweetness in wine. There's a reason they're called dessert wines. Salty food - pretty much everything, yay! Wine cheat sheet, food pairings - the basics We're not talking ten course tasting menus here, just the basics. What to order with: Sweet food - a wine with as much sugar. Sweetness in food decreases the taste of fruitiness and sweetness in wine. There's a reason they're called dessert w