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Social Media Brand Guidelines: Go Beyond the Basics · Brand Image – The “look and feel” of your visual content. This defines how images and graphics should look. What your social media style guide should include · A list of all your social media accounts · Customer/audience personas · Voice and tone · Brand language rules. A social media style guide is a document that details the language, grammar, tone and personality of your brand on various social platforms. A social media style guide is a set of standards and rules that your social media team follows to achieve consistency in the way they present their content. A social media style guide is your map to guide how your brand appears on social media. Your style guide will relate to and be part of your overall The purpose of this document is outline style guidelines for New York. University's central social media accounts. This document is updated frequently. Active What is a social media style guide? It's where you go to know how your brand should look and behave on social. It's a document you create and share, showing the