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The chapter provides a literature review of cultural heritage tourism in India, Particularly at Ajanta and Ellora Caves World Heritage sites inscribed in 1983 by UNESCO at Aurangabad, India. These caves are great example of cave architecture from the 2nd to 6th century. It is mainly demonstrate the Buddhist, Jain and Hindu religion cultures. So, these studies will focuses on the religious diversity of cultures in India as well as it involve the importance of heritage visitor's management It is a quarterly journal focusing on Marketing strategy, Marketing research and techniques, Brand management, Advertising, Consumer behavior, E-commerce and marketing strategies, Retail marketing vs. E-commerce and other emerging and interdisciplinary issues. Privileged access to Online edition for Subscribers. Login Editorial Board Editor-in-Chief. Journal of Hospitality and Tourism Management is the official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) The journal is committed to a broad range of topics including tourism and travel management, leisure and recreation studies and the emerging field of event management. 28 Aug 19. ISBN 978-92-844-2115-2. International Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2018. Tourism Essay- Tourism is a major economic activity that has developed significantly over the years. It's an activity that can be recognized in both developed and developing nations. In general terms, tourism is the movement of a person from one place to another to visit and mesmerize the beauty of that place or to have fun. Moreover, the concept of traveling is considered a luxury and only people with higher income can afford this luxury. The case studies from the countries of Spain, Portugal, Australia, Dubai, Bangladesh, Nigeria, and India demonstrate the uses of various management strategies and methods for rural and urban areas, and cover some of the major topics related to community-based tourism, community capacity building, and community participation in developing heritage tourism. Chapters consider the conservation of heritage resources and tourism promotion of destinations that provide opportunities to Department of Tourism and Hotel Management, Kurukshetra University, Kurukshetra, Haryana, India. Kashmir valley in India is viewed as a mix of complex images ranging from very scenic to high risk. In such scenario, tourist decision making depends on the perceived reality of tourists. This research is an attempt to deconstruct this perceived reality of tourism attractiveness of Kashmir valley based on the onsite survey of 370 tourists. The factors of tourism attractiveness are identified and Tourism is widely considered to be the world's largest business enterprise, involving tens of millions of employees and hundreds of millions of customers. Recent estimates suggest that as many as 700 million internati