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It is the responsibility of the managers and top-level management to put effort into regular communication. Internal communications can help employees feel valued and important. 2. Ensures organization-wide transparency. Internal communications ensure transparency in an organization, and transparency ensures trust. Why communication is important. This includes various related points like:-1. Need for proper and efficient operation of the business: Communication is very important for the proper and efficient operation of a business or an organization unit. It makes a business unit effective and dynamic because of the coordination of various departments and Communication is one of the most important functions of management. It may cement an organisation or disrupt. It promotes managerial efficiency and induces the human elements in an organisation to develop a spirit of cooperation. It has become one of the most vital factors in the efficient performance of management. 1. Provides transparency: with adequate communication, your business will become more transparent creating more trust in your brand and better business solutions across-the-board. Insufficient internal or external communication can destroy any business. The proper communication will help your business thrive and avoid unnecessary setbacks. impact on total environment and profit results of the organization. A methodological approach is needed for proactive stakeholder relationship management in view of the varied stakeholders who have altogether different sorts of expectations and needs. Effective communication management can serve as a strong tool to systematically manage the stakeholder relationships at multiple levels. The The Importance of Effective Communication Introduction People in organizations typically spend over 75% of their time in an interpersonal situation; thus it is no surprise to find that at the root of a large number of organizational problems is poor communications. Downward communication is one of the important processes of organizational communication. It establishes linkages between people by facilitating flow of information between them. Downward communication has five purposes: 1. To give instruction to employees regarding their jobs and specific tasks. 2. To provide information about organizational procedures and practices to new Some of the biggest advantages of good communication in the workplace are easier crisis management and improved workplace safety. Organizations with employees who operate in dangerous or risky environments need to be aware of the benefits of frequent and consistent workplace communications. 6. Optimize change management initiatives, Communication is an indispensable organizational developmental tool. It permeates every facets of organization. It is a crucial instrument of social interactions and a medium through which all relationships are established and maintained. Communication is the transmission of common underst