Typically, you will want to check in on your Facebook ads at least once a day (even more frequently as you increase your spend). It might be tempting to make changes to your targeting or turn off an ad if you don't see purchases after one day, but it's important to be patient. The Facebook Dynamic Creative ad tool is an effective way to test Facebook ad variations automatically. The tool delivers the best combinations of your ad creative assets. It runs different combinations of your ad components, such as images, videos, titles, descriptions, and calls to actions, across your target audience to determine which 3. 5. How to Set the Budget for Your Facebook Ad. Advertising on Facebook is a powerful way to reach people interested in your product or service. Done right, running Facebook Ads can drive leads Here's how to get one set up: Go to business.facebook.com. When the screen comes up, put in your business name (make sure you don't have any typos, since this name will show up on your advertisements). Put in your business's email address. Enter your business's details. Confirm your email address. If it's your first time using Facebook Ads, you'll need to start by creating an Ads account in the "business settings" section of Business Manager. Facebook will ask you to add people and set permissions for who can control what on your ads account — you can pick between standard access or admin access for each person. To set up your account for Facebook advertising, go to the Facebook Business Manager and select Business Settings in the upper right corner of the screen. On the next screen, click on Ad Accounts in the menu on the left. Then, click the + Add button in the center of the screen to add a new Facebook ads account. Open Ads Manager. Expand the left-hand side menu, and choose "Billing". Click on the "Payment Settings" located at the top. Click on the "Add Payment Method" button. Add your credit card or Paypal information, and save changes. Now that you have added your billing information, it is time to roll up your sleeves and get the job done. To begin, log into Facebook and select Create Ads from the drop-down menu in the upper right. To begin using Ads Manager, select Create Ads from the drop-down menu. Ads Manager generates an account for you and wants to guide you through setting up your first ad campaign. Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers. You can use the image format in the Facebook News Feed to show off your product, service or brand. Finally, you can target people who already like your Facebook page or have recently visited your website and choose to advertise to them using the "people liking your page" or "website visitors" options. Next, choose where you want your ads to appear. Step 3. Choose your Facebook ad placements. FACEBOOK ADS STRATEG GUIDE 9 Track conversions and optimize ads with the Facebook Pixel The Facebook Pixel's targeting and retargeting capabilities can help you get the most out of your social ad budget. A Facebook pixel—a line of code that you place on your website— helps brands track conversions from Facebook ads, optimize ads